We have a number of directories people can use for promoting their websites. Like most directories it can get pretty boring. Page after page of websites listed, hopefully with some sense of order.We decided to make things a bit flashier. People can optionally complete an interview we publish on a related (topic wise) blog. The interview is designed to dig a little bit into the website and the people behind it.
The goal is that after someone's read the interview and clicks through to the website they'll already feel a little bit at home there. We have lots of questions and don't require them all to be answered. At least enough to interest someone in your website.
Read more: Free Publicity or Pissing into the Wind? [click]