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punish users Archives: • April, 2007

How to Punish a Customer

By Wilbur Corncob at 04/11/07 09:35
I found it ammusing that someone searching in Google, ran across my blog with the phrase how to punish a customer.

The immediate throught was here is someone looking for ways to punish their customers! A bizarre idea. Well, maybe not. I think think of a few good, real life examples:

packet8 this voip service gave me grief for "excessive international usage". After spending about US$100/month for international calling with them, every month for about 18 months. One day, however, they imposed a new policy which basically said $10+/month of international usage was excessive! I am not longer a packet8 customer.

American Airlines still wants to issue paper tickets and mail them to you for some flights!

Expedia wants you to sit on hold with them when their member hotels put a monthly subscription on your credit card when you made a hotel reservation.

Hotel Roma Plaza who put a US$60 montly subscription on my credit after I didn't stay with them because they left me stranded at the Panama City airport, apparently because their procedure for the free airport pickup is impossible to complete.

So, yes, it might well be that businesses all over the world are looking for new ways to punish their customers.

Tags: customer service • punish users •
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Punish the Customer

By Wilbur Corncob at 04/04/07 21:09
A theme of 'punish your customers' seems to abound. Technology should make any process more simple. However, if you look at many shopping carts, they state, "do not enter any spaces, dashes or non numeric characters in your credit card number", or similar jibberish. Now, if you look at your credit card (except Amex) you find that it is printed as 4 sets of 4 numbers, not one 16 digit number. What do these shopping carts expect of you? To enter one 16 digit number. Now, the ease of entering 4 sets of 4 numbers is much simpler and less error prone than one 16 digit number, especially when the point size is also set artificially small. Now, any shopping cart I have had my fingers in allows you to enter dashes, spaces or other characters for readablity. One bit of perl easily removes the spaces and dashes, for example: $cardnumber=~s/ //g; $cardnumber=~s/-//g; That would purify the card number of any customer entered spaces and dashes. Now, it would seem the programming effort for making the ordering process easier for the customer is skipped on the theory that the customer should always be punished.
Tags: customer service • punish users • ecommerce •
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punish users Archives: • April, 2007

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