That´s right, exactly as it sounds! There is NOTHING in business outside your customers. You may think you have a warehouse full of luxury shoes, electric appliances, dresses, hats, etc., but no, what you have is cutomer satisfaction, nothing else. And yet, we don´t learn that lesson easily.
I think it´s the old question of how people handle their egos (where is poor old Dr. Freud?), they say we are who we think we are, who others think we are and who we REALLY are. Old axiom.
Well yes, it´s true. If we carry our cranky egos to work and letb them handle us...we are going to go broke because our customers just won´t return!
Link: Customer service: Tips for Curing Bad Customer Service