Even if a company have a competitive "lowest prize", they should not disregard a good customer support/service or buyer buyer will go somewhere else. The quality level of customer service a company or corporation gives affect how they perceives and interacts with them. On the link below, Bart Perkins - a managing partner at a Ky.-based Leverage Partners Inc., describes some points how the "customer service" of a company greatly affects them.
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20081217-174025-Good-Customer-Service
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