Customers are people, individuals who really drive all industries and businesses. According to Liz Tahir on her article on About.com, that if business pay to much focus on the merchandise on store or services offered, it will leaves out the most important component which in each and every customer and their loyalty to your company.
Ten easy and down-home customer tips that could make the customer service of companies better that would make customers keep them coming back again and again are also on her article, link below.
Link: 10 Customer Service Tips - Customer Service